Principals, Louise Di Francesco and Prue MacSween are widely regarded as two of Australia's leading public relations consultants and bring a breadth of experience to media communications that few other agencies can replicate.

Together, they lead a team with varied and significant expertise and skills, as well as experience in a wide range of industry sectors.

Louise has worked in the media industry for more than 25 years and is a specialist in all areas of public relations, media communications, issues management and crisis management. Well respected across business, property and retail sectors, Louise was Publicity Director for Australia's largest media event, Mercedes Australian Fashion Week, for five consecutive years. Louise is a member of the Public Relations Institute of Australia.

Prue has been at the forefront of public relations for more than 20 years and has developed creative strategic campaigns for some of Australia's top companies including Westfield Shopping Centres, NSW Lotto and Nestle Australia. She has also developed and worked on major community events including Australia Day, the Sydney Olympic Bid Announcement and the Centenary of Federation. Prue is a member of the Public Relations Institute of Australia.